BOL was born from a simple belief: great food powers great living.

PAUL, FOUNDER

Our story starts with Paul, a pro snowboarder chasing a sporting dream in California, until a serious accident changed his path. While spending time in the West Coast, he discovered a new kind of energy: food. Specifically, food that was vibrant, flavour-packed, and full of natural power. He came home buzzing, and with a fresh purpose: bring this excitement for real, nourishing food back home to the UK.

In 2015, Paul launched BOL with a small crew of foodies and a clear goal: to make it easy for busy people to eat well and feel their best. Our first Fresh Veg Pots and Salad Jars hit the shelves — globally inspired, naturally powerful, and seriously tasty. And they started to fly.

But three years later, we took our biggest leap yet: going fully plant-powered. Not to tell people what to eat, but to show how naturally powerful eating this way can be – better for people, better for the planet, and true to what we stand for.

Today? We’re more obsessed than ever with creating food for real lives, that makes people feel unstoppable. Our Power Shakes, Power Soups and Power Pots are designed to deliver banging taste, big nutrition, and the natural energy you need to help you bring on each day, every day.

Because when you feel unstoppable, you are unstoppable.

Over a decade on, we’re just getting started.

BOL.
Bring On Life.

Follow the journey

OUR FULL RANGE

All the plant-powered-products we have to offer.

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Power Soups

Soups bursting with protein, immunity and gut-loving benefits.

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Power Pots

Pot Powerhouses: packed with protein, fibre and globally inspired taste.

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Power Shakes

100% nutritionally complete meals, powered naturally.

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OUR PROMISES

Be 100% Plant Powered

We promise to never use any meat, fish or dairy in our recipes. Mother Nature does it best and the quality ingredients we use reflect the power of plant nutrients and plant protein.

Deliver awesome taste

We promise our globally inspired food will always deliver a taste sensation. Our chefs and nutritionists work hard to strike the perfect balance between nutritious and delicious in every BOL recipe we create.

Care about the planet

We promise to do business responsibly, respecting both people and the planet. From using the latest plastic free packaging to reducing our carbon footprint, we will continue to challenge current norms and champion new initiatives across the food industry.

Give back

We promise to keep supporting those less fortunate than us and to use food as a force for good. Having donated 100% of our first year profits to Action Against Hunger, we continue to work with incredible local food charities, donating thousands of meals every year.

Innovate and improve

We promise to constantly improve and push for the best in all that we do. Every day we look for innovative and creative ways to evolve and get better at we do. We live by the grandpa test, that means when we are old and grey, our success will be looking back on our decisions with pride.