Our story starts with Paul, a pro snowboarder chasing a sporting dream in California, until a serious accident changed his path. While spending time in the West Coast, he discovered a new kind of energy: food. Specifically, food that was vibrant, flavour-packed, and full of natural power. He came home buzzing, and with a fresh purpose: bring this excitement for real, nourishing food back home to the UK.

In 2015, Paul launched BOL with a small crew of foodies and a clear goal: to make it easy for busy people to eat well and feel their best. Our first Fresh Veg Pots and Salad Jars hit the shelves — globally inspired, naturally powerful, and seriously tasty. And they started to fly.

But three years later, we took our biggest leap yet: going fully plant-powered. Not to tell people what to eat, but to show how naturally powerful eating this way can be – better for people, better for the planet, and true to what we stand for. 

Today? We’re more obsessed than ever with creating food for real lives, that makes people feel unstoppable. Our Power Shakes, Power Soups and Power Pots are designed to deliver banging taste, big nutrition, and the natural energy you need to help you bring on each day, every day. 

Because when you feel unstoppable, you are unstoppable.

Over a decade on, we’re just getting started.

BOL.
Bring On Life.