BOL was born from a simple belief: great food powers great living.

PAUL, FOUNDER

Our story starts with Paul, a pro snowboarder chasing a sporting dream in California, until a serious accident changed his path. While spending time in the West Coast, he discovered a new kind of energy: food. Specifically, food that was vibrant, flavour-packed, and full of natural power. He came home buzzing, and with a fresh purpose: bring this excitement for real, nourishing food back home to the UK.

In 2015, Paul launched BOL with a small crew of foodies and a clear goal: to make it easy for busy people to eat well and feel their best. Our first Fresh Veg Pots and Salad Jars hit the shelves — globally inspired, naturally powerful, and seriously tasty. And they started to fly.

But three years later, we took our biggest leap yet: going fully plant-powered. Not to tell people what to eat, but to show how naturally powerful eating this way can be – better for people, better for the planet, and true to what we stand for.

Today? We’re more obsessed than ever with creating food for real lives, that makes people feel unstoppable. Our Power Shakes, Power Soups and Power Pots are designed to deliver banging taste, big nutrition, and the natural energy you need to help you bring on each day, every day.

Because when you feel unstoppable, you are unstoppable.

Over a decade on, we’re just getting started.

BOL.
Bring On Life.

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OUR RECIPES

We’ve been cooking up delicious recipes for over 10 years. Always high in protein, high in fibre, and packed with natural, whole food ingredients. Everything we create is made ready for you to dive into, so no prep required.

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Power Soups

Levelling up lunchtimes, one pot at a time. We pack all our Power Soups with bold taste, beautiful ingredients and BIG nutrition.

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Power Pots

Pack more into mealtimes with big taste and heavyweight nutrition — high protein, high fibre, little effort.

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Power Shakes

100% nutritionally complete meals, made naturally. Deliciously high in protein, fibre, and naturally low sugar.

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OUR PROMISES

Great food powers great living

When you feed your body the good stuff, you unlock your best self. That’s why we pack our recipes with powerful nutrition, and everything you need to feel unstoppable.

Nature does it best

No lab has ever outpaced a forest, and no formula can match what grows from the ground. That’s why we start with real food, and naturally strong ingredients packed with potential. No artificial gums, sweeteners or preservatives in sight.

We have one life, but limitless ways to live it

This isn’t food to fill a hole. This is food that unlocks limitless living. When you’re juggling a life filled with all the things you love, we’re on hand with the nutrition you need support it.

Healthy eating shouldn’t mean compromise

Controversially, we believe you actually can have it all. We make food that is fast, flavourful, and FULL of goodness. Always designed to be enjoyed, not endured.