At BOL, our mission is simple: we want to make it easy for everyone to enjoy eating more plants.

PAUL, FOUNDER

OUR STORY

After my hopes of a pro rugby and snowboarding career were dashed, I found my true calling by a fridge in California.

This was not just any fridge, but one bursting with fresh, vibrant produce and delicious, healthy food in combinations I’d never come across. And all with plants at the heart and centre.

Inspired and full of healthy Californian goodness, I came back to the UK and spent the next 14 years working in the world of food and drink before setting up BOL in early 2015.

PLANT POWERED

Like most people, I grew up being told to eat more veg. Turns out my mum was right. Sport taught me about nutrition and eating well, working in food taught me about great tasting food and doing the right thing by the planet as well as our bodies. With BOL, I wanted to bring all these ideas together in one delicious, planet friendly offering by making food that not only tastes amazing but also does some good at the same time.

OUR PROMISES

Be 100% Plant Powered

We promise to never use any meat, fish or dairy in our recipes. Mother Nature does it best and the quality ingredients we use reflect the power of plant nutrients and plant protein. That’s why our recipes will never contain any artificial preservatives, colourings or other nasty stuff.

Deliver awesome taste

We promise our globally inspired food will always deliver a taste sensation. Our chefs and nutritionists work hard to strike the perfect balance between nutritious and delicious in every BOL recipe we create.

Care about the planet

We promise to do business responsibly, respecting both people and the planet. From using the latest plastic free packaging to reducing our carbon footprint, we will continue to challenge current norms and champion new initiatives across the food industry.

Give back

We promise to keep supporting those less fortunate than us and to use food as a force for good. Having donated 100% of our first year profits to Action Against Hunger, we continue to work with incredible local food charities, donating thousands of meals every year.

Innovate and improve

We promise to constantly improve and push for the best in all that we do. Every day we look for innovative and creative ways to evolve and get better at we do. We live by the grandpa test, that means when we are old and grey, our success will be looking back on our decisions with pride.